Now that we have a basic understanding of what purpose Google Ads has in the advertising world, let’s break down exactly how you can use the platform for your business needs. First, let’s get a better overview of how your audience, and Cork Kids Bicycle Shop the general traffic on Google view and come to access these ads. To start, individuals will come across Google Ads through their search process when looking specifically for a type of product or service. Among the suggestions they receive and based on the keywords they search for, there will be several ads that will present themselves usually as the top choices. For example, if a user searches for ‘natural sunscreen’ on Google, the list of products that appear first will all be ads that are powered by Google Ads Shopping campaigns. Due to the Pay-Per-Click system put in place, as the owner of the Google Ads account, you will have to pay an amount every time an individual clicks on your ad. You also have control over where your ad will direct users and the structure and placement of each ad.