Forum Posts

Salma Akter
Jul 16, 2022
In Welcome to the Forum
In the training industry, user growth mainly refers to b2b email list recruiting new employees, but also to renewals and referrals. But the essence of user growth is the same: that "training needs are better met"! Here are mainly 2 points: What are the training needs of the students? Does it meet the training effect that students want or well meet the training effect that students want? Are there needs to be met that exceed student expectations? That is to say, it has created enough value to make students willing to renew fees or even refer them? How to meet the training needs of students? We first need to understand a concept, that is the user life cycle. The user life cycle is an Internet slang: it refers to b2b email list the entire time period from when a user uses a product to when he completely leaves the product. It is generally divided into an introduction period, a growth period, a mature period, a dormancy period, and a loss period (fully adapted to the life cycle of training school students). 640.webp.jpg Students with different life cycles have different needs, so we must formulate different strategies based on the five stages of the user life cycle, in order to better promote student renewals or referrals and achieve user growth. Because of the space, this series of articles will be divided into two parts, from the whole life cycle of users, to disassemble how quality schools achieve user growth. 1. Introduction period: school enrollment and drainage stage First, in the introduction period, that is, the school enrollment and drainage stage. In the recruitment and drainage stage, using activities to attract new students is a very common method. But one thing we must consider is to improve ROI, (return on investment), so when planning new activities in the early stage, there must be methods and strategies, and consciously reduce the cost of enrollment.
5 truths about user growth b2b email list content media
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Salma Akter
Jul 16, 2022
In Welcome to the Forum
As a brand-new product with innovative gameplay, email list Delusional Shanhai is a "three-no product" for our community operations: No background: There is no IP endorsement, and it is a fusion gameplay, and I don’t know who the core users are. No face value: The painting style of prehistoric realism, the quality is medium, the quality is low, and it does not have strong competitiveness in the current market environment. No affinity: The open world + sandbox construction fusion gameplay fails to solve the problem of basic guidance and the lack of open world goals, there will be many potential problems in the email list maintenance of product word-of-mouth, the gathering of core users, and the preparation of material production: based on such a product background and conventional operation problems, we need to By breaking through the previous community operation style, combined with the characteristics of products and users and the problems that need to be solved, the operation strategy is formulated. So before that, we first need to initially confirm what kind of people our users are, and what problems we hope to help the product solve through community operations. 2 Objectives of User Insight & Community Operation 1. User Insights In the early stage, it was still based on conventional practices, and the characteristics of target users were initially judged through tests: user portraits, catalyst habits, category overlap, etc. (subsequent continuous iterative refreshes are required). With the testing and research, it can be initially seen that the users of Delusional Shanhai are mainly young men aged 16-22 years old in the second, third and fourth lines.
The Road to Community Operation of email list content media
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Salma Akter

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