As a brand-new product with innovative gameplay, email list Delusional Shanhai is a "three-no product" for our community operations: No background: There is no IP endorsement, and it is a fusion gameplay, and I don’t know who the core users are. No face value: The painting style of prehistoric realism, the quality is medium, the quality is low, and it does not have strong competitiveness in the current market environment. No affinity: The open world + sandbox construction fusion gameplay fails to solve the problem of basic guidance and the lack of open world goals,
there will be many potential problems in the email list maintenance of product word-of-mouth, the gathering of core users, and the preparation of material production: based on such a product background and conventional operation problems, we need to By breaking through the previous community operation style, combined with the characteristics of products and users and the problems that need to be solved, the operation strategy is formulated. So before that, we first need to initially confirm what kind of people our users are, and what problems we hope to help the product solve through community operations. 2
Objectives of User Insight & Community Operation 1. User Insights In the early stage, it was still based on conventional practices, and the characteristics of target users were initially judged through tests: user portraits, catalyst habits, category overlap, etc. (subsequent continuous iterative refreshes are required). With the testing and research, it can be initially seen that the users of Delusional Shanhai are mainly young men aged 16-22 years old in the second, third and fourth lines.