This is the second in a 5 part series The first step to writing great content for the web is knowing your audience. You don't write web content just because you enjoy writing, and you (hopefully) don't write just to please the search engines. You need to have a specific goal in mind for the content and a specific type of reader to write for. Invest time in formalizing a target audience persona and spend time researching how that persona thinks about the content you want them to read. Once you apply this knowledge to your content, you will be able to.
Increase your readers' satisfaction with your content In crease the chances of them sharing it with their networks Increase the employee data chances of Google and other search engines ranking your content well1. Know who your audience is For starters: know who you are writing for. If you're new to writing for the web or trying to reach a new audience, it's worth going through a formal process for defining your reader personas. If you already have a good understanding of your target audience, you just do a brief, informal personality check in your head before you start working on the content for your new web page or your latest blog post. Is your personality: In a particular sector? In a specific department?
In a specific company size? At a particular level of responsibility? In a specific geographical area?etc2. Know what they want Once you've identified who you're writing for, figure out why they might be looking for your content. This will help you sharpen your thinking, write something that connects with your target audience, and select the appropriate words that resonate with your audience. Content that you create to meet the needs of your persona is also likely to rank higher in search engines. Nice performance! People search for various reasons.