A business needs capital to acquire productive Buy Email List assets and fund its operations until the business itself can generate enough positive cash flow to continue as a going concern. Say as an example, you decide to start a restaurant. You Buy Email List would need capital to buy cooking equipment, furniture, renovate the premises to suit your Buy Email List needs, buy inventory, secure licenses and so on.
This is what many people understand capital to Buy Email List be used for, the initial investment to start or acquire the business. However it may take a while for your restaurant to become popular and attract enough clients to provide the revenue to fully fund operating costs. In the mean time you have overheads to pay such as monthly rent, wages to employees, advertising costs, replenish inventory (drinks you sell and food ingredients you serve) Buy Email List and so on.
This is where many businesses fail. The owners Buy Email List hope that the sales they generate in the future will cover their operating costs Buy Email List from day one and do not properly estimate the time it would take for the business to become Buy Email List established, during which the owner needs to have additional capital to carry the business.