Websites that Engage and Convert Your Customers The manner in which your website presents your business to web visitors has a profound effect on how efficiently your site will help potential customers take the next step in engaging with your business. Website visitors will typically decide in a manner of seconds if they are on a page or site that can satisfy their needs. Most websites will fail this first test and lose potentially valuable traffic before 'the game' even begins.
This is often referred to as 'relevancy'. Simple email list, if your site doesn't instantly appear to provide the information, services, products etc. that the web user is interested in, they will move on to a site that does. The second and equally important requirement for a successful local business website is 'engagement'. Visitors must be enticed to take the 'next steps' with your business. This can be accomplished with a variety of simple techniques and is also a topic that will not be covered in great depth in this article.
The point we are stressing is that the quality of your website design, from a marketing perspective, plays a significant role in the success a local business will have in converting web traffic into new customers. Pillar Three: Tracking, Analytics and Tweaking Internet marketing is part science and part art, but the results are pure math.