Content marketing is well known as one of the most effective forms of business promotion; and out of all content marketing tactics, blogging is arguably the most successful and profitable tactic. In my latest Quick Win for Smart Insights, I show you how to Phone Number List develop a blogging strategy from start to finish. You will learn: Why blogging is such an effective form of content marketing How to Set Quality Goals for Your Blogging Strategy How to do content and keyword research to improve your content How to set up an editorial calendar and come up with good titles and topics for your blog How to Create a Promotional Strategy for Your Blog to Improve Your Overall Results Plus how to measure your blogging results so you can improve your blogging strategy and drive better results month after month.
How to Create a Successful Blogging Strategy for Your Business How to Phone Number List Create a Successful Blogging Strategy for Your Business This Quick Win is for all business owners and marketers who want to improve their online presence and drive better results from their content marketing strategy. Go to How to Create a Successful Blogging Strategy for Your Business But why not just…start blogging? Why do you need a proper blogging strategy before you start? Well, read on and you will find out. What is a Blogging Strategy? A blogging strategy has several important aspects. The first step, as with any marketing strategy, is to understand and establish your blogging goals.
You set clear goals for yourself so that each step you take is specifically designed to help you achieve those goals. Once you have established these goals, the big question is how do you measure them? How do you know you have achieved a certain goal? Or, in simple terms, you need to find out what your KPIs are - key performance indicators. Blogs also require a lot of research, especially if you're going to use them to promote your business. You need to Phone Number List know who you are writing for, who your target audience is and what they want to read, i.e. if you want them to become regular readers of your blog. Of course, creating a blogging strategy is a lot more complex than this abbreviated version – there's a lot to cover, though, so if you're interested in learning more, be sure to check out the Quick Blog Strategy.