In the training industry, user growth mainly refers to b2b email list recruiting new employees, but also to renewals and referrals. But the essence of user growth is the same: that "training needs are better met"! Here are mainly 2 points: What are the training needs of the students? Does it meet the training effect that students want or well meet the training effect that students want? Are there needs to be met that exceed student expectations? That is to say, it has created enough value to make students willing to renew fees or even refer them? How to meet the training needs of students? We first need to understand a concept, that is the user life cycle.
The user life cycle is an Internet slang: it refers to b2b email list the entire time period from when a user uses a product to when he completely leaves the product. It is generally divided into an introduction period, a growth period, a mature period, a dormancy period, and a loss period (fully adapted to the life cycle of training school students). 640.webp.jpg Students with different life cycles have different needs, so we must formulate different strategies based on the five stages of the user life cycle, in order to better promote student renewals or referrals and achieve user growth.
Because of the space, this series of articles will be divided into two parts, from the whole life cycle of users, to disassemble how quality schools achieve user growth. 1. Introduction period: school enrollment and drainage stage First, in the introduction period, that is, the school enrollment and drainage stage. In the recruitment and drainage stage, using activities to attract new students is a very common method. But one thing we must consider is to improve ROI, (return on investment), so when planning new activities in the early stage, there must be methods and strategies, and consciously reduce the cost of enrollment.