Rule 1: Choose the right keywords
Choosing the phone number list best keywords is extremely crucial to the success of your ad campaigns, as they can help get your business in front phone number list of the right prospects, increasing your chances of conversion.
Conversion Rate - This is a measure phone number list of the total number of conversions your ad has had divided by the total number of ad interactions. You should use conversion tracking, which is a free tool in your Google Ads account, to accurately measure the number of conversions made in your campaigns:
Cost per conversion (CPC) - This is a measure of the average amount spent on each successful conversion. The lower your CPC, the phone number list better your ads perform.
Search Terms Report - This report displays all phone number list of the keywords that resulted in your ad being displayed. The key here is to add high performing search terms as primary keywords in ad campaigns. This will ensure that your ads perform at their best.
Rule 2: Customize and Use Active Verbs in Your Ad Copy
The phone number list performance of your ads is determined by the effectiveness of your advertising content. That's why you need to use appropriate call-to-action words in your ad copy to maximize conversions. The choice phone number list of words plays an important role in this regard. Take a look at the image below of Slack, which uses an action verb in the CTA – “Get Started” – to improve phone number list conversions.
This Call-to-Action cheat sheet from Lunametrics lists all the phone number list active verbs you can use in your ad copy to make it more action-oriented. You need to combine these action verbs with the main keywords to create keyword-rich, conversion-friendly ad content. For example, if your main keyword is "logo online", you can combine it with an action verb like "create" to get: "Create a logo online for free."
Rule 3: Create a high-quality landing page
Your landing pages are the phone number list most important part of your advertising strategy because the job of converting leads rests on the landing page. This is why you want your landing pages to look absolutely stunning and user-friendly.
Here are some ways that can help you phone number list create a perfect landing page that can convert your visitors:
Your landing page must be absolutely relevant to your ad. So if your ad text says "create a free logo," your landing page should allow visitors to create a free logo.
Your keywords must be relevant to the targeted landing page, otherwise it will impact its Quality Score, provide a poor user experience, and reduce conversions.
Use landing page building software like WordStream Landing Page Builder to make it easy to create high-converting landing pages. Also, it has a conversion tracking phone number list option so you can accurately track goals and leads.
Rule 4: Follow Eisenberg's Optimization Hierarchy
Each conversion follows a hierarchy. Therefore, it is important to understand Eisenberg's optimization hierarchy based on these five levels:
Let's take a detailed look at each phone number list of these levels and how they facilitate conversions:
Persuasive - Your ads should be persuasive in nature, meaning they should change your audience's perception of your phone number list business. Volkswagen's "Think Small" campaign is a prime example phone number list of a compelling ad campaign where Volkswagen changed the perception of Americans - historically enamored of their "biggest, best" automobiles - into believing that even small cars can do wonderful things. You need to think about changing your audience's attitude or opinion towards your products or services if you want them phone number list to buy from you.
Intuitive - Your ads should be easy to read and understand so that when the phone number list prospect reaches your landing page, it's exactly what they expected, content-wise. This means that your landing page text should mirror the ad text. Also, the phone number list landing page text and images should follow the path phone number list of the prospect's eye for easier scanning and conversions. If you have a person in the ad, then they should be looking towards your CTA.